On October, 4th 2011 organizations for animals protection and animal shelters worldwide opened their doors to visitors, set up informative-educational stands, workshops, organized educations of all kinds and group socializing, collecting of contributions and many other activities  on ocassion of  The World Animal Day. In Belgrade, Serbia, companies MARS Serbia and IDEA donated 1.5 tones of food for dogs and cats in order to help the societies for animal protection HELP ANIMALS, PEOPLE FOR ANIMALS and to our PHOENIX Society. On the same ocassion there was a closing of the action HELP ME organized in IDEA shops during September 2011.

Herewith we express our gratitude to friends from MARS and IDEA, to companies PEDIGRE and WISKAS and to people from DIRECT MEDIA AD Agency for their good choice of donation.